Marketing

To succeed, entrepreneurs must attract and retain a growing base of satisfied customers. Marketing is based on the importance of customers to a business and has two important principles:


Attend the BizLaunch Marketing Workshop.
  1. All company policies and activities should be directed toward satisfying customer needs.
  2. Profitable sales volume is more important than maximum sales volume.

To best use these principles, a small business should:

☐  Determine the needs of their customers through market research

☐  Analyze their competitive advantages to develop a market strategy

☐  Select specific markets to serve by target marketing

☐  Determine how to satisfy customer needs by identifying a market mix

The BizLaunch office offers free access to database services to help you with market research. In addition, BizLaunch can provide one-on-one guidance on developing a marketing strategy. For more information, visit BizLaunch.

For more information on marketing a new business, visit the SBA Web site.
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